Web Development – Make it Yours From the Beginning

One of the cardinal sins of web development is, “Though shalt not steal.”

A significant site in 2004 was caught lifting entire web pages from other sites and placing their logos and information on those pages.

In essence the company found a site they liked and wanted one built that looked just like it. This falls under the rule of intellectual property. You see, unless it is a template design that allows you to develop a page that looks very similar to another then the lifting of elements from another website is using the creative talent of others to achieve a personal and financial goal. If you have not reached an agreement with the web designer or company who created the work then you should not use the element.

You can develop something with a similar feel to it perhaps, but in some cases companies have simply mirrored existing work and claimed it as their own.

If you do this you will likely receive a cease and desist order and perhaps find yourself in court over the matter.

The use of templates in web design can help you avoid this problem simply because the work was designed to be used by the masses. Perhaps the most compelling feature of template web development is that even within a template there is significant room for customization.

You can alter pictures, colors and general layout. You will be given ample opportunity to create the page to meet your own expectations. Perhaps the best part is you will not be placing yourself in jeopardy of litigation.

Web development should be about personal creativity and expression. It can be easy to look at another website and conclude that it is so well done it makes sense to use it, but chances are if it’s really good the owner of the site spent significant sums of money on the development of the idea. They will not view your use of their material as flattery. Imitating their work constitutes stealing.

With template rich web builder technology you will have an extremely large number of templates to choose from and adapt to suite your needs. Perhaps the best part of using this is both the freedom to use the template in any way that seems fit and the incredible cost savings available to those who use this technology.

I know of a man who spent thousands of dollars developing a site that used flash technology and had daily updated information and features. Someone liked the site so much they created an exact mirror site with their own domain name. Visitors were led to believe the site owner provided a wealth of information when all that was accomplished was the complete theft of thousands of dollars worth of work. The mirror site was forced to close shop. My friend did not press charges, but has become careful about making sure visitors understand the work is copyrighted material and cannot be used for purposes other than the singular enjoyment of visiting his site.

By all means find elements you think would be useful to your design, but make sure those elements are not duplicates of something that already exists. You want your web site to be around for a long time. Make it all yours from the beginning.

Web Development and the Site Review

Every online business owner wants to ensure that his or her web development objectives are on target. Web development includes Search engine optimization and appropriate use of keywords.

One of the ways many individuals are helping develop their website is by utilizing reputable site review sites. Interestingly there is even a site review that reviews other site review sites.

Let me seek to demystify what I am talking about. When you have worked to put all the finishing touches on the first draft of your website you may want to submit your site information to a site review service. This is typically a fee-based service where either peers or techies review the site using a laundry list of criteria. What they are looking for are problem areas that can be fixed before your site goes live. They let you know how your site could improve navigational concerns and what text errors could be fixed.

There is another type of review site that you should know about. These sites review products and or websites for the public to view. This may or may not help you. What you are looking for are services that can assist you in the final stages of web development not those that give you a grade and then pass that along to the public.

Once your site is as on target as you want it to be THEN you can begin sending your URL to the site review locations that provide public opinion on your site if you decide you want to. This can be a good or bad thing simply because you never know how a single person will review a site.

I think it makes better sense to gain independent feedback prior to site launch and then work steadily on improving Search Engine Optimization (SEO) strategies. Unless there is significant positive buzz about your site you might avoid submitting to a public site review scenario. Yes, negative publicity is still publicity, but the roll of SEO will have a greater impact than by hoping for the best now with a public site review.

The reason publishers use editors is because no matter how talented an author may be there are likely to be mistakes that will be missed. The editor works to eliminate mistakes. This is the role of the private site reviewer in web development.

Web development takes into account the branding of the business and/or product and it seeks to ensure there is ample room for growth. This process is a positive in the context of ensuring your site is as error free as possible before you launch. You can have a friend or family member look over your website and give their opinions. This can be a positive experience, but by using a private site reviewer you have the potential of a more objective opinion of the work.

The reason publishers use editors is because no matter how talented an author may be there are likely to be mistakes that will be missed. The editor works to eliminate them. This is the job of the private site reviewer in web development. Put your site together and then get some help smoothing out the wrinkles because if you don’t your potential customers will be the ones to notice and they won’t find it amusing.

Web Development – Breathe Deep

Can your website breathe?

Think for a moment about your body and how it operates when you breathe. Air is inhaled, filling the lungs with oxygen and allowing that oxygen to recharge your blood calls as it cycles through your system. As you exhale the depleted waste called Co2 is forced from the lungs as the body waits for another round of oxygen.

Most people don’t even have to think about breathing it just happens. It is an involuntary action that we have the ability to control.

In essence when you sleep your body will breathe on its own without your consciously thinking about breathing. However, when you’re in the doctor’s office and he or she asks you to take a deep breath – you can.

So, what does this have to do with web development?

You can design your website to accommodate fluctuations with our without your involvement. The site can grow and contract easily.

For instance with web builder technology you can add a page that will need to be removed at a very specific time. This could be a sales page or an event page. If that information remains on the website your visitors may experience a decrease in trust as they find outdated information.

With quality web builder technology you can assign a day and time that the page should be removed – or a day and time for a new page to be added. Essentially you can develop your site using a dating system that will automatically add new pages when you want and remove them when you want – hands free.

In some sense the term ‘web development’ is indicative of a process that does not require all your time and attention. You can spend quality time in the development of content and then time-release that content so it can have an impact in return visitors. By using an RSS feed you can have that time-released information become a regular calling card for those most interested.

Like breathing the new material breathes life into the site as the new information is accessed (crawled) by search engines and the old information is expelled (deleted) from the site (or moved to an archive for later reference).

In many cases you can either direct the site pages to either deleted completely or simply removed from general viewing, but they still remain available to you for use at a later date.

Web development is different than web design in one very specific way. Web design is often a function of personality, looks and expression. Web development is keeping the site personality refreshed and inviting.